Universal Identity & Personalization Council
A cross-industry council shaping the open standard for agentic identity and deep personalization across events, travel, and hospitality.
The Universal Identity & Personalization Council brings together brands, event organizers, platforms, agencies, and technology providers to define a shared identity and personalization layer—so participants have one persistent, intelligent profile that follows them across every experience.
Program Overview
The Universal Identity & Personalization Council (UIPC) is an industry-led consortium focused on building a universal, agentic identity layer that connects participants, data, and experiences across events, and ultimately travel and hospitality. Each participant has a persistent, AI-powered identity that carries context, intent, and preferences across every touchpoint.
Council stakeholders include global brands, event marketing agencies, technical implementers, associations, meeting management firms, tradeshow organizers, technology vendors, and event app platforms.
The Council produces open specifications, reference implementations, and governance guidelines for universal login, contextual profiles, graph-based personalization, consent and privacy, and cross-platform interoperability.
Mission
To establish a universal identity and personalization standard that makes experiences more intelligent, ethical, and connected—turning one-off events into persistent relationship networks and compounding value for all stakeholders.
Core Values
User-Centric Identity
Individuals own their identity and can carry it across any participating platform.
Ethical Personalization
Personalization must be transparent, consent-driven, and grounded in user benefit.
Interoperability by Design
Systems should connect through open standards, not closed ecosystems.
Shared Prosperity
The standard should unlock new value for brands, organizers, platforms, and participants.
Agentic Intelligence
AI agents should proactively advance user goals while respecting context and constraints.
Measurable Impact
Outcomes should be trackable—retention, engagement, pipeline, and operational efficiency.
Why This Council, Why Now
Events, travel, and hospitality generate enormous economic impact, yet identity, intent, and engagement data are fragmented across apps and systems. AI is ready to personalize at scale, but the industry lacks a shared identity and personalization backbone.
Fragmented identity
Every event or platform re-onboards the same person with a new login and profile.
Lost data & context
Over 90% of engagement context is not reused across events or journeys.
Rising expectations
Participants expect intelligent, conversational experiences that "remember" them.
AI inflection point
Agentic and graph-based AI make persistent, contextual identity feasible—if the industry coordinates on a standard.
How the Council Operates
Multi-Stakeholder Governance
The Council is composed of representatives from key stakeholder groups: brands, event app platforms, event agencies, technical development agencies, associations, tradeshow companies, meeting management, technology vendors, and independent events.
Founding governance includes representatives from leading industry associations and major ecosystem operators across events, travel, and hospitality.
Workstreams
Identity & Universal Login Spec
Agentic Profile & Personalization Schema
Graph & Event Intelligence Architecture
Consent, Privacy, and Data Governance
API & SDK Interoperability
Measurement & ROI Frameworks
Outputs
The Council produces specifications, best practices, certification criteria, sample implementations, and shared ROI frameworks that members can adopt and extend.
Opportunities to Participate
Stakeholders can participate at different levels based on their strategic interests and capacity. Whether you're a global brand, a tradeshow organizer, an event app provider, or a technical agency, there is a pathway to shape and benefit from the emerging standard.
Who This Is For
Enterprise & Global Brands
Fortune 500 companies, SaaS platforms, cloud providers, and enterprise software vendors across industries
Event Marketing Agencies
Full-service experiential marketing firms, event production companies, and creative agencies
Technical Development Agencies
Software development firms, integration specialists, and technical implementation partners
Industry Associations
Trade associations, professional organizations, and industry-specific bodies
Meeting & Event Management
Meeting planning firms, destination management companies, and event operations providers
Tradeshow Organizers
Large-scale tradeshow operators, conference organizers, and exhibition management companies
Event Technology Providers
Event app platforms, event management systems, registration platforms, and attendee engagement tools
Independent & Flagship Events
Standalone conferences, cultural events, major industry gatherings, and specialized experiences
Members gain early influence over the identity standard, access to emerging specifications and graph intelligence, and a head start on integrating agentic identity into their products and operations.
For event technology providers looking to integrate the Meshi API, visit our developer resources.
Event Technology Provider?
Learn about integrating the Meshi API to power personalization features in your platform while participating in the Council's governance.
Explore API IntegrationParticipation Levels
| Value / Benefit | Founding Council Member | Steering Partner | Contributing Member | Observer Member |
|---|---|---|---|---|
| Governance seat (sets global standard) | Yes | No | No | No |
| Voting rights (full) | Yes | No | No | No |
| Workstream leadership | Yes | Yes | No | No |
| Workstream participation | Yes | Yes | Yes | Limited |
| Early access to specs + pre-release models | Yes | Yes | Limited | No |
| Early access to API + sandbox | Yes | Yes | Limited | No |
| Eligibility for Phase 1 pilots | Priority | Eligible | Considered | No |
| Influence over identity schema + consent | Yes | Yes | Feedback only | No |
| Influence over agentic profile + GNN layers | Yes | Yes | Feedback only | No |
| Branding: Council-level visibility | Founding Member | Steering Partner | Member | Observer |
| Logo on Council materials | Yes | Yes | No | No |
| Participation in Council summits | Yes | Yes | Yes | Limited |
| Access to aggregated industry insights | Yes | Yes | Yes | Limited |
| Private briefings + roadmap sessions | Yes | Yes | No | No |
| Priority procurement for pilot deployments | Yes | Yes | No | No |
| Technical support for integration | Concierge | Guided | Community | None |
| Research & benchmarking access | Full | Limited | Limited | Public only |
| Use of Council badge | Yes | Yes | Yes | Yes |
Join the Universal Identity & Personalization Council
We are assembling a founding group of brands, platforms, organizers, and agencies to define and deploy the identity and personalization layer that will power the next decade of intelligent experiences. If you'd like to explore participation, pilot opportunities, or founding membership, reach out below.